Streetwear retailer (and one of our closest partners) Snipes engaged us to build out an experience at their Barclay’s Center door to celebrate the Nike Air Max Dn. They envisioned something that was not only visually striking but that had dedicated moments for interaction to provide a customized experience for visitors. We delivered on the ask, highlighting the shoe and including an AI photo booth component where a unique Air-inspired “aura” was generated as a digital background based on their answers to a series of questions designed to reveal the user’s truest self.