As Snipes continues its expansion in the United States it aims to establish a strong presence in the sneaker and streetwear communities. Kindred was selected to be on retainer for community driven marketing strategies covering concepting, design, and implementation of community focused campaigns for new store openings in these new markets.

Kindred's strategic approach helps Snipes build a loyal customer base and community engagement through various local programming, including art workshops, NBA player appearances, custom limited-edition tees, local DJs, and local cuisine.