When Rockstar Energy announced actor Angus Cloud as their new face, they marked the occasion by creating a capsule collection with Pharrell Williams’ Billionaire Boys Club. This special collection would only be available at the industry-favor expo ComplexCon, where Kindred was given a completely blank 20’ by 20’ footprint and tasked with introducing the collection to the convention’s culturally-shrewd attendees. We designed and built the booth in its entirety, transforming the empty space into a fully branded, strategically merchandised mini-shop and integrating POS system infrastructure to power quick and easy sales.