ROCKSTAR
ENERGY x BBC

ENERGIZING COMPLEXCON WITH
THE HOTTEST COLLAB AT THE EVENT

Angus Cloud was recently announced as the new face for Rockstar Energy. To celebrate this partnership, Rockstar partnered with Pharrell Williams’ Billionaire Boys Club to create a capsule collection exclusively available at ComplexCon. Kindred designed the 20x20 booth along with merchandising, customization, and product display. Kindred also handled POS and sales for merchandise. Angus came to the booth and couldn’t be more excited to see the creative in real life, and the content from the booth was used in social, digital, and print campaigns for the brands.