To celebrate Air Max Day* Nike engaged Kindred to lead the charge on an event and in-store activation at streetwear mecca Concepts in NYC. We took full advantage of the store’s large footprint, bringing in inflatable installations and custom interactive shoe fixtures to transform the space and introduce the Air Max Dn to New York. We handled everything, from production logistics to event programming to the creative direction that could be found in every tiny detail.

 *March 26th, for those wondering.