For Mardi Gras 2026, we got to do something a little unconventional with Frida. Leaning into carnival culture in a tongue in cheek way, we built an oversized boob float and sent it rolling through some of New Orleans' most iconic spots.

The goal was simple but meaningful: to help normalize breastfeeding and get people talking about it in public, in the middle of one of the country's most public celebrations.