Kindred was asked to host a pop-up inspired by New York’s beloved Spiderman, the focus of a new collection of items from Kith. We were charged with transforming a hot yoga studio in Queens (incidentally the birthplace of both Peter Parker and Ronnie Feig, founder of Kith), into a retail space to house the shoppable collection. The front of the space presented like a classic New York bodega, but once inside, customers were encouraged to make their way through a Coca-Cola machine speakeasy door, where they discovered a memorabilia room and a functional shop where they could view and purchase items.