NIKE US OPEN BLOCK PARTY AND MOBILE TOUR
FROM THE SIDELINES TO CENTER COURT
We took the US Open out of Queens and into the neighborhoods for Nike, kicking things off with a block party at Marcy Playground in Brooklyn. The courts got Nike tennis touches from the umpire chair to the scoreboards, with drill courts, free play, a restringing station, tie dye, a DJ, and food from local spots right around the corner. From there, a branded mobile merch shop rolled up to Riverside Tennis Center and Crotona Park, bringing the same energy to the boroughs.