NIKE BREATH FLOW
& GO

BRINGING FLOWER POWER TO CAMPUS

Nike Breathe, Flow, and Go was a program for Nike LA to give early access for UCLA and USC students to try on Nike’s new leggings collection. Kindred was tasked with putting together the overall event design and programming. For design, we utilized recyclable materials and florals to bring each school’s spirit to life. For programming, we brought in Nike yoga instructors Sole and Sound—a sound healing experience, as well as a guided run by a local LA run club. Additionally bringing in emerging snack and food vendors. This two day event spanned both USC and UCLA campuses