Kindred helped Nike mark the end of the running season by throwing a next-level block party in LA’s Elysian Park inspired by the brand’s storied history. We were brought on to take a retro-inspired, Gen-Z-focused creative vision and optimize it to ensure a memorable event that bolstered the brand while adhering to the project’s guardrails. The result was a blowout of a party, complete with food vendors, a prize wheel, an “affirmation station”, and a ton of vintage touches (including a retrofitted VW bus for the ultimate photo opp.)