In collaboration with AKQA, Kindred spearheaded the launch of Nike’s groundbreaking Swoosh 1, the inaugural early walker shoe, at Kids Foot Locker. Transforming a retail space into a vibrant and cozy playground, we harnessed Nike’s material palette, including flyknit, velcro, TPU, and chenille knit, to craft a safe and stimulating environment for children. The creative touch extended to a shareable AR filter, capturing precious moments as young ones embarked on their first steps in these first of their kind shoes.