Our mission was to work with design studio  Rosie Lee to create Preview Miami, an innovative destination unlike anything the Miami Design District had seen before. We helped develop a plan for the space, seeking to infuse the classic street market spirit and a distinctly Miami flair into this assemblage of wellness and athleisure focused shops. We designed a unified space where commerce could sit organically alongside conversations about fitness and health, and where shoppers could get to know featured brands like APL and Forme on a new level.