This project, an experiential ode to a new fashion line by UNDERCOVER for The North Face, was an opportunity to showcase what we do best: a creative and technical challenge with a strong artistic point of view. SOUKUU was inspired by the chaos and calm found all around us. We let this inspiration guide us as we managed all creative and production considerations for this activation/art installation, including bringing the perennially cool Flying Lotus on board to create the perfect live soundtrack.