Classic American brand Sperry teamed up with NYC’s fashion and culture darlings Blackstock & Weber, and Kindred was brought in to build out the space at Kith’s SoHo store to house the resulting collection. Sperry worked with B&W’s Chris Echevarria to reimagine two of their classic loafer silhouettes. Our installation married traditional nautical decor with touches of effortless cool, seamlessly blending the two brands’ DNA. No detail was overlooked: nautical flags spelled out “TOPSIDER”, a gallery showcased the history of Sperry, and the mood for the 2-week activation was maintained with playlists curated by Chris.