We turned Swish Breaks into a working lab at Fanatics Fest in New York, marking the brand’s first big splash on one of the hobby’s biggest stages. Staff served wax beneath a giant overhead X built to launch Swish X, the brand’s newest product, while live streams, ripping tables, and a VIP suite kept fans locked in all weekend. We then scaled the installation for The National in Chicago, keeping the momentum alive for dedicated collectors.