We joined forces with the brand to orchestrate an awe-inspiring booth experience that brilliantly showcased their diverse collaborations. Allow us to introduce you to “ Center Court,” a visionary booth conceived and executed by our team at Kindred. Our goal was clear: Transport the essence of the basketball court into the booth itself. Imagination met innovation as we designed and suspended a stunning 30ft LED-lit basketball key from the ceiling, setting the stage for an immersive journey into the heart of the game. With a captivating capsule collection by Eric Emanuel, Jayson Tatum, and Alpha Industries, along with a customization station boasting Jae Tips’ intricately crafted patches, “Center Court” came through with fan favorites of the iconic headwear.