Kindred hit the sand again in 2024, partnering with Complex and Lexus for a second time to build a world-class viewing experience for the World Surf League’s US Open in Huntington Beach California. We erected a large format booth on the beach, built for the optimal viewing experience and supplemented the view with dedicated merch-focused space. Between runs, VIPs could get in on daily raffles, learn about Lexus in a custom car display, and score the ultimate souvenir at the athlete signing area. We owned the experience in its entirety, including design and fabrication of custom seating, product displays and a plant wall that served as the perfect backdrop for the S-tier event.